The IPA salon has carried out minute surveys (1). Here are the conclusions of the one devoted to research and innovation.
The data collected shows that the crisis is not a brake on innovation. On the contrary, in these times of economic turmoil, R&D and innovation appear to aid competitiveness and development. A new fact is that companies no longer hesitate to put all their strength to work. Good news, not only are investments in R&D and innovation on the rise compared to 2008, but they should also increase over the next 2 years.
Over the past 2 years, 78.5% of respondents claim to have launched one (or more) new product (s), service (s) or process (s). The results of the survey show that the number of incremental innovations (modification, transposition or improvement of already existing products / processes) always exceeds that of breakthrough innovations.
Among these innovations, product innovations are still the most frequently mentioned. Process innovations are on the decline. They mainly relate to automation, which recorded a significant increase (55% against 28% in 2008), heat treatment and energy savings which remained stable. Service innovations are on the rise: 27% compared to 9% in 2008.
As in 2008, the main objectives of innovation remain the increase in sales / turnover and the development of a competitive advantage.
On the other hand, 2010 shows a clear increase in the interest of manufacturers in customer service: improving the quality of products, meeting demand, increasing awareness. In these tormented periods, economic concerns dominate: productivity gain is an increasing objective (21% against 13.5% in 2008).
While the internal R&D department logically remains the leading player in business innovation, more and more companies are making use of the know-how and experiences of their internal teams not specifically dedicated to R&D (production, commercial ...): 51% compared to 38% in 2008.
Companies also make greater use of innovation centers, competitiveness centers, external technical centers (14% compared to 8.5% in 2008) and laboratories.
In 2010, only 2% of companies said that innovation was not part of their current strategy. A figure in sharp decline, if we compare it to 11% in 2008.
The 3 obstacles to innovation are the same as in 2008. However, if the problems of time and human resources are on the decline, the budget problem has increased significantly. Just after come the technical and technological difficulties and access to external financing.
To finance research, companies do not hesitate to put their hands in their pockets: the share of turnover devoted to R&D is increasing significantly.
28% of companies devote 1 to 3% of their turnover to it; 16% more than 3% of their turnover; 24% less than 1% of their turnover.
This upward trend in investments should continue since 68% of companies believe that the share invested in R&D will increase (38%) or remain stable (30%) over the next 2 years. At the same time, 77% of respondents plan to launch innovations in the market.
(1) Carried out in May 2010, this new Minute Survey allowed the collection of testimonies from 144 national and international professionals from all sectors representing the IAA.
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