"Innovation and digitization are the success factors for sustainability, efficiency and safety," says Emidio Zorzella, CEO of Antares Vision Group.
Consumers are increasingly interested in and informed about quality, the origin of ingredients and the sustainability of production processes. At the same time, they are increasingly attracted by the brand story and values associated with the product they buy.
In France, the post-pandemic cosmetics sector had a contrasting year in 2020: sales contracted by 20 %, exports fell by a historic 11.8 %, the 1st since 2009, and exports to China rose by 20.71 %, instead of 48 % in 2019 (source DGDDI and FEBEA 2021). Companies in the sector are relying on innovative trends to resume their ascent.
Quality, transparency and sustainability are the hallmarks of Safe Beauty.
Safe Beauty is one of the sector's key trends, which sees health and beauty closely linked in the purchase of "transparent" products, with greater attention paid to brands and end-to-end sustainability in the supply chain, both in terms of the raw materials used and the production processes and packaging characteristics. According to the ESV Digital study Slow Cosmetics is also on a roll! With time spent at home on the increase and the wearing of face masks, habits have been turned upside down. The French are looking for eco-friendly, healthy, intelligent and sensible cosmetics!
The pandemic has also seen an increase in online sales worldwide, and the trend continues to grow. In France, e-commerce grew by 42 % year-on-year, with cosmetics accounting for 10% of e-commerce in 2020 compared with 7 % in 2019 (source ESV Digital March 2021). This scenario increases the risks for the beauty and cosmetics sector in terms of counterfeiting and the proliferation of parallel markets, with repercussions for brand reputation and consumer confidence.
"To meet these new evolving needs, the Antares Vision group - a company listed since April 2019 on the Italian stock exchange on the AIM market dedicated to dynamic and competitive SMEs - offers solutions specific to the beauty industry to guarantee quality, safety, integrity and complete traceability of the supply chain, stresses Nicolas Perrin, Director of subsidiary Antares Vision France. Our traceability solutions are tailored to the requirements of Safe Beauty."
An international specialist in Track & Trace hardware and software solutions for the pharmaceutical industry (anti-counterfeiting and supply chain transparency), the Antares Vision group is a leading player in inspection systems (quality control) and intelligent data management (production efficiency and digitization of the end-to-end supply chain: from raw materials to end consumer).
From pharmaceuticals to cosmetics
Drawing on the know-how acquired over more than twenty years' experience in the pharmaceutical industry, the Antares Vision Group is a benchmark partner for a particularly demanding cosmetics sector, both for consumers, who are increasingly well-informed and demand guaranteed, transparent products, and for manufacturers and brands, whose challenges concern the efficiency and optimization, as well as the sustainability, of production processes.
This is thanks to innovative automatic visual inspection solutions (which guarantee the total quality, safety and integrity of cosmetics products, thanks to precise control of ingredients, production processes and packaging), end-to-end traceability (which enable the complete life cycle of a product to be tracked, achieving a veritable revolution in the supply chain thanks to the creation of a digital identity for each unit) and intelligent data management (to maximize production efficiency and consumer experience, also thanks to artificial intelligence).
"Innovation and research are the two key factors in the development of the cosmetics industry in recent years. The constant improvement in the quality and transparency of the products we use every day for personal care is the result of studies and the implementation of new technologies for process optimization and supply chain management. To remain competitive in key international markets, the digitization process is the real trump card: collecting data, transforming it into information and processing it so that it can deliver value. The result is a higher standard of sustainability, value for money and consumer safety."emphasizes Emidio Zorzella, CEO of the Antares Vision Group.
Thanks to technology, supply chain transparency and complete control of the product life cycle can be guaranteed, for a higher standard of safety and efficiency for brands, the subcontracting sector and end consumers. The Trustparency concept, invented by Antares Vision, builds trust through product transparency, supply chain transparency and information sharing. Guaranteeing the origin and quality of ingredients and raw materials, the history of a product at every stage of production, information on the supply chain, and the protection of authenticity are becoming an important part of a brand's reputation and its relationship with the end consumer. Antares Vision now offers a single, integrated and scalable solution for guaranteeing quality, transparency and sustainability.
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