"Innovation and digitalisation are the success factors of sustainability, efficiency and security," says Emidio Zorzella, CEO of the Antares Vision Group.
Consumers are increasingly interested and informed about the quality, origin of ingredients and the sustainability of production processes. At the same time, they are increasingly attracted to the history of the brand and the values related to the product they are buying.
In France, the post-pandemic cosmetics sector experienced a contrasting 2020: sales contracted by 20%, a historic decline in exports of 11.8%, the 1st since 2009, and a 20.7% increase in exports to China, instead of 48% in 2019 (source DGDDI and FEBEA 2021), companies in the sector are relying on innovative trends to resume their rise.
Quality, transparency and durability are the requirements of Safe Beauty
Safe Beauty is one of the leading trends in the sector, which sees health and beauty closely linked in the purchase of "transparent" products, with greater attention to brands and end-to-end sustainability of the supply chain, both in terms of the raw materials used and the production processes and characteristics of packaging. According to the ESV Digital study, Slow Cosmétique also has the wind in its sails! With increasing time spent at home and wearing a mask, habits have been disrupted. The French are looking for ecological, healthy, intelligent and reasonable cosmetics!
The pandemic has also seen an increase in online sales worldwide, and the trend continues to grow. In France, e-commerce increased by 42% compared to the previous year, cosmetics represents 10% of e-commerce in 2020 against 7% in 2019 (source ESV Digital March 2021). This scenario increases the risks for the beauty and cosmetics sector in terms of counterfeiting and the proliferation of parallel markets, with repercussions on brand reputation and consumer confidence.
"To meet this new evolution of needs, the Antares Vision Group – a company listed since April 2019 on the Italian stock exchange on the AIM market dedicated to dynamic and competitive SMEs – offers solutions specific to the beauty industry to guarantee the quality, safety, integrity and complete traceability of the supply chain," says Nicolas Perrin. , director of the subsidiary Antares Vision France. Our traceability solutions are adapted to the requirements of Safe Beauty. »
International specialist in the pharmaceutical sector for Track & Trace hardware and software solutions (fight against counterfeiting and supply chain transparency), the Antares Vision Group is one of the leading players in inspection systems (quality control) and intelligent data management (production efficiency and end-to-end supply chain digitization) : from raw materials to the final consumer).
From pharmaceuticals to cosmetics
By exploiting the know-how acquired during more than twenty years of experience in the field of the pharmaceutical industry, the Antares Vision Group is a reference partner for an industrial sector that is particularly demanding of cosmetics, both for consumers, who are increasingly better informed and who demand guaranteed and transparent products, and for manufacturers and brands. , whose challenges concern efficiency and optimization, but also the sustainability of production processes.
This is thanks to innovative solutions of automatic visual inspection (which guarantee the total quality, safety and integrity of cosmetic products, thanks to precise control of ingredients, production processes and packaging), end-to-end traceability (which make it possible to follow the complete life cycle of a product, achieving a real revolution in the supply chain thanks to the creation of a digital identity for each unit) and internal management data (to maximize production efficiency and consumer experience, also through artificial intelligence).
"Innovation and research are the two key factors in the development of the cosmetics industry in recent years. The constant improvement in the quality and transparency of the products we use daily for personal care is the result of studies and the implementation of new technologies for process optimization and supply chain management. To continue to be competitive in major international markets, the digitization process is the real asset: collecting data, transforming it into information and processing it so that it can deliver value. The result is a higher standard in terms of sustainability, value for money and consumer safety,"said Emidio Zorzella, CEO of The Antares Vision Group.
Thanks to technology, supply chain transparency and complete control of the product life cycle can be guaranteed, for a higher standard of safety and efficiency for brands, the subcontracting sector and end consumers. The concept of Trustparency, invented by Antares Vision, makes it possible to establish a relationship of trust through the transparency of products, the supply chain and the sharing of information. Guaranteeing the origin and quality of ingredients and raw materials, the history of a product at every stage of production, supply chain information, as well as the protection of authenticity become an important part of a brand's reputation and relationship with the end consumer. Antares Vision now offers a unique, integrated and scalable solution to ensure quality, transparency and sustainability.