Media Kit 2021

You've received the 2021 media kit and have questions? We'll explain it further on this page...

CEM in brief

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CEM: France's benchmark for communicating with the trade metrologyand non-destructive testingthe tomographytheoptics-photonics and instrumentation.

Our figures

  • 4 issues / year + 1 HS metrology
  • 1 website ( updated every day
  • 1 base of 18,000 qualified contacts RGPD compliant

  • 8 000 copies / issue + extra distribution at major industry events.

Our readers

Our readers work in all business sectors automotive, aeronautics, railways, food processing, pharmaceuticals...

Our readers' main functions :

  • Technical

  • Production/methods

  • Metrology / Testing

  • R&D

  • Maintenance
  • Environmental quality

  • Laboratoires

  • General Management

  • Other

Our partners

Partners who contribute to the quality and professionalism of our media

TESTIA, an Airbus company - Transport
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CEM can support you in setting up your webinars and receive your leads qualified.


The webinar has proven its efficiency to exchange with your customers and contacts and promote your products and expertise.

In this particular context, we have developed a offer adapted which takes place in three phases :

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100 % satisfied customers

1. Promotion

  • banner on the site Contrôles Essais Mesures
  • sending out invitations
  • posts on our social networks
  • technical support
  • creation of the sound identity for your webinar (exclusive!)

2. Procedure

  • rehearsals
  • hosted by a professional journalist
  • hosting the webinar on a dedicated platform made in France
  • organization of Q&A sessions
  • integration of your data streams (slides, video, pdf, etc.)

3. Follow-up

  • participation statistics
  • enriched file of leads and their participation
  • availability of replay (to increase audience)

Why call on us?

  • you benefit from wealth from our database qualified (subscribers and contacts for our various promotional activities)
  • we are communication experts and established contacts in communication
  • you join our brand image established
  • 100 % satisfied customers

We offer you a turnkey offer.
You take care of the content, we'll take care of the rest!


  • complete organization of your event
  • full report and qualified files
  • replay
  • excerpt of some sequences for your post webinar promotion


Product launch, strategic buyout, presentation of results, new teams to discover, promotion of an event, and so on. There are plenty of opportunities to use a video campaign...

Our teams now produce short videos that are perfectly suited to digital communication. In the field, in "blog or vlog" mode, with professional, lightweight and non-invasive equipment, we come to you to collect your information. You do the talking, we'll do the rest!

Discovery offer

1 video, short format (2-3 minutes). Includes :

  • filming in a common location (such as a living room)
  • assembly and inlay of explanatory elements
  • integration into site information Contrôles Essais Mesures
  • play video on file Contrôles Essais Mesures

price: €1,800 excl.
Watch an example

Premium offer

Discovery + offer

  • possibility of filming several interviewers on location
  • HD file delivery
  • written and synchronized transcription of dialogues (subtitling type)

price: €2,500 excl.
Watch an example

Info offer

1 video, long format (depending on length of interview). Includes :

  • video interview on a topic defined together by a journalist from Contrôles Essais Mesures
  • edited by the journalist who conducted the interview
  • HD file delivery
  • integration into site information Contrôles Essais Mesures
  • play video on file Contrôles Essais Mesures
  • written summary of the interview in Contrôles Essais Mesures and link to the video

price: €4,500 excl.
Watch an example

Dispositif d'affichage - Site sportif

Take a look at our examples!

Optional for all offers

  • travel within the Paris region: €150 excl.
  • travel in France and abroad: on request
  • white label (except info offer) (replacement of logo and free references in end credits): €1,650 ex VAT
  • publisher's cross-distribution (use of the magazine's database) Cosmetics Industries): €1,200 EXCL.
  • translation and subtitling of discovery or premium offers: €1,000 excluding VAT
  • translation and subtitling of the information offer: €1,500 excluding VAT
  • sound elements with copyright payment: on quotation


Want to accompany our readers on a daily basis? Discover our dedicated podcast offer.
This new form of communication guarantees that you will be listened to attentively by qualifiés listeners.

All broadcast formats are possible: interview, round table, report...

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Join the podcast revolution!

Access offer

1 exclusive participation in a podcast organized by the editorial team. Recording at a common location (such as a trade show). Maximum length: 15 minutes

  • interviews on defined themes (advertorials)
  • editing and mixing
  • distribution on the main podcast platforms (Apple Podcasts, Spotify, Google Podcasts, Deezer, etc.)
  • integration into the associated magazine's website information

introductory price: €1,500 excl.
???? Listen to an example

Round table offer

Same as access + offer

  • maximum duration: 60 minutes
  • organization of a round table at a Paris venue
  • 5 speakers max at the microphone at the same time + 1 host (journalist) Contrôles Essais Mesures)
  • transcription of the report in Contrôles Essais Mesures

Price: €2,500 excl.
???? Listen to an example

Reportage offer

Same as access + offer

  • Ile-de-France travel
  • interviews with several speakers
  • journalist's gaps between interviews (optional)

Price: €3,000 excl.
???? Listen to an example

Optional for all offers

  • travel within the Paris region: €150 excl.
  • travel in France and abroad: on request
  • white label (your own podcast): €1,650 plus VAT
  • French translation: €1,000 excl.
  • English translation: €1,500 excl.
  • additional minutes: on estimate according to duration
  • sound elements with copyright payment: on quotation

Web advertising

Looking for simple, effective communication? Take advantage of our web options.

Sponsored content

Be visible all the time in the first part of the home page.
Ideal for downloading white papers, registering for conferences, presenting a new product...

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Example. Click to zoom

Includes :

  • Publication of news in the same way as regular site news
  • Sending news to our database (identical to our morning news)
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One web address and dozens of communication options


Be visible all the time and for a long time...
All banner formats are possible: banner, rectangle, square, skyscraper...

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Example. Click to zoom

Includes :

  • Publication of the rotating banner on our website (see second screenshot)
  • Optional: fixed location in site header (under our menus) (see first screenshot)
  • Optional: fixed display inside the site
  • Optional: display at the end of each article
  • Post-campaign statistics


Make the most of your space...
Take advantage of fixed screen margins!

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Example. Click to zoom

Includes :

  • Publication of wallpaper / skin on all site pages
  • Post-campaign statistics

Go to technical specifications

Subscription and "Vitrines du marché

Your space on our site
Be at home!

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Example. Click to zoom

Includes :

  • Your logo on the home page
  • Your showcase (company presentation, contact details, contact form, downloadable documents...)
  • Publish articles on your behalf


Take advantage of our databases
Communicate widely!

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Includes :

  • integration of your html file on our platforms
  • sending your message to our entire database of qualified subscribers, visitors, etc.
  • campaign statistics

Interested in either of these possibilities?

Call Céline Dewaele on +33 (0)6 07 56 65 02
or make an appointment for a videoconference!