STAHLWILLE France announces the recent signing of a distribution agreement with the ORADIS Group covering all products designed and manufactured by STAHLWILLE, i.e. the entire 2011-2012 catalog.
European leader in industrial supplies, ORADIS (IPH Group) groups together OREXAD (160 sales outlets), ANFIDIS (67 sales outlets) and AD Industrie (46 sales outlets). ORADIS has chosen STAHLWILLE to round out its product range and gain significant market share in the high-end hand tool sector. The aim is to meet the needs of major French industrial groups for Premium products, particularly in cutting-edge sectors such as aeronautics.
This major contract will enable STAHLWILLE to pursue its development in France, particularly with major groups in the industrial supplies sector. This agreement also gives STAHLWILLE the opportunity to better serve certain long-standing customers, mainly in the automotive sector, with a local sales force to which they can be directed.
Christian Colombel, Managing Director of STAHLWILLE France explains: "I'm delighted with this collaboration with ORADIS, whose preferred sector is industry. We needed to get closer to this leader in industrial supplies to market our products to major industrial groups.
This partnership with ORADIS, which has a large number of sales outlets, gives STAHLWILLE France an effective national network, complementing the network of independent dealers and local references who already distribute STAHLWILLE products. Christian Colombel adds: "The signing of this distribution agreement gives STAHLWILLE a real industrial dimension. With our PREMIUM range of hand tools, we will now be a major player in industrial supplies in France.
"Initially," explains Christian Colombel, "we will define the key entities of the ORADIS group, such as Toulouse and Paris for aeronautics. Then we'll set up the technical training programs and the pre- and post-sales support we'll provide to customers, in partnership with the network's local teams."