STAHLWILLE France announces the recent signing of a distribution agreement with the ORADIS Group for all products designed and manufactured by STAHLWILLE, i.e. the 2011-2012 catalogue as a whole.
European leader in industrial supply, ORADIS (IPH Group) comprises the entities OREXAD (160 outlets), ANFIDIS (67 outlets) and AD Industrie (46 outlets). ORADIS has chosen the manufacturer STAHLWILLE in order to complete its offer and take significant market share in the 'high-end' hand tooling. This includes meeting the needs of major French industrial groups for premium products, particularly in advanced sectors such as aeronautics.
This important contract allows STAHLWILLE to continue its development in France, especially with large groups, in the industrial supply sector. This agreement also provides an opportunity for STAHLWILLE to better serve certain historical customers, mainly in the automotive sector, with a local sales force to which they can be directed.
Christian Colombel, Managing Director of STAHLWILLE France explains: "I am delighted with this collaboration with ORADIS, whose preferred sector is industry. We needed to get closer to this leader in industrial supply for the marketing of our products to large industrial groups. »
This partnership with ORADIS, which has many outlets, provides STAHLWILLE France with an effective national network that complements the network of independent dealers and local referents who already distribute STAHLWILLE products. Christian Colombel adds: "The signing of this distribution agreement brings a real industrial dimension to STAHLWILLE. With our PREMIUM range of hand tools, sub will now be a major player in industrial supply in France. »
"First of all," says Christian Colombel, "we will define the key entities of the ORADIS group, such as Toulouse and Paris for aeronautics. Then we will set up the technical training programs and support before and after sale that we will provide to customers, in partnership with the network's proximity teams. »