Kit media
Marked by the government's strong desire for economic recovery and industrial reconquest, GL events is pooling its strengths by combining two international industrial meetings, from September 7 to 10, 2021 at Eurexpo Lyon: Measurement World and Global Industry.
One decision, several opportunities to strengthen the appeal of events
Located in the heart of the leading industrial region in France and close to several European countries, the attractiveness of the city of Lyon is well established. A historic destination for Industry, then Global Industry, for several years it has been able to support the development of trade fairs and offer them great business prospects. The simultaneous holding of Measurement World with the International Congress of Metrology (CIM) and Global Industry offers an even more representative panorama of Industry, with an amplified technological offer, geared towards the industry of the future. A winning synergy which also underlines the international character of this large gathering and naturally expands market expertise for visitors.
This exceptional situation is an opportunity for Measurement World & the CIM to benefit from the entire ecosystem and user markets of Global Industry, while ensuring greater media coverage of the events.
A union with a preserved independence
By bringing together professional events, there is always a risk of diluting the readability and especially the clarity of the contents that compose them. It is for this reason that the events will remain very distinct, with their specific entrances and access systems, their offers. However, and in order to facilitate the movement of visitors, the badges will allow you to move from one event to another.
Visit the site:
www.measurement-world.com
