Media kit
Marked by the government's strong desire for economic recovery and industrial reconquest, GL events is pooling its strengths by combining two international industrial events, from September 7 to 10, 2021 at Eurexpo Lyon: Measurement World and Global Industrie.
One decision, many opportunities to boost event appeal
Located in the heart of France's leading industrial region and close to several European countries, Lyon's attractiveness is well proven. Historically a destination for Industrie, and then Global Industrie, the city has been able to support the development of trade shows for several years now, offering them excellent business prospects. The simultaneous staging of Measurement World with the Congrès International de Métrologie (CIM) and Global Industrie offers an even more representative panorama of Industry, with an expanded technological offering geared towards the industry of the future. A winning synergy that also underlines the international character of this major gathering, and naturally enhances the market expertise available to visitors.
This exceptional location enables Measurement World & CIM to benefit from the entire Global Industrie ecosystem and user markets, while guaranteeing greater media coverage of its events.
A union with preserved independence
When professional events are brought together, there is always a risk of diluting the legibility and, above all, the clarity of their content. For this reason, the events will remain distinct, with their own specific entrances, access systems and offerings. However, to facilitate visitor flow, badges will be used to move from one event to another.
Visit the site:
www.measurement-world.com
