When visions come true
Industrial camera manufacturer IDS Imaging Development Systems GmbH celebrates its 25th anniversary. The owner-run family business, located in Obersulm in Baden-Württemberg, is constantly following its own path. As a pioneer in the field of digital image processing, the company, around its founder and ceo Jürgen Hartmann, wants to continue to facilitate the use of future technologies for its customers in the coming years, in line with the company's motto " It's so easy ".
The courage to innovate in challenging times
For the past two years, the middle class has been under enormous pressure. The global shortage of semiconductors and strained supply chains for essential electronic components continue to affect the production of industrial cameras. Faced with the current global economic situation, in this anniversary year, IDS reacts with flexibility and creativity: the short-term development of new hardware platforms, forward-looking corrections in the direction of development and effective supplier management aim to secure the flow of goods and cushion the effects of the current situation. " The ability to change is our strength ," says Jürgen Hartmann. He adds: " A flexible response to market conditions has always been the guarantor of the company's continued success ."
At the same time, the camera manufacturer is pursuing its own visions. Forward-looking technologies from the consumer world, developed consistently for the industry, make it one of the world leaders in the sector. What started in 1997 with capture cards resulted in 2004 in the first industrial camera with USB interface on the market. In 2022, the anniversary year, the focus will be on application-based cameras with artificial intelligence, but also on opening up new fields of application for image processing. " We always have many more ideas than we can implement ," says Jürgen Hartmann.
From Obersulm to the world
Over the past 25 years, the family business has grown into an independent, ISO-certified manufacturer of digital industrial cameras that employs around 350 people. Innovative image processing components are developed and produced by IDS at its headquarters in Obersulm. With subsidiaries in the United States, Japan, the United Kingdom and South Korea, as well as other representations, IDS has an international presence.
An important part of the company's identity has always been and remains the regional network in the form of cooperation with universities, start-ups and young technology pioneers. In 2020, the company also moved into the state-of-the-art b39 technology center. Despite its growth, the company does not lose sight of its responsibility towards people and the environment. This includes sustainability of production and shipping, fairness to business partners as well as a strong sense of family. In addition, since 2021, IDS has been working in a completely climate-neutral manner.
New products for the anniversary
For the 25th anniversary of the company, the focus is on the future. " The idea of innovation and the desire to create new products, which have always prevailed at IDS, are firmly rooted in all of us ," says Jan Hartmann, MANAGING DIRECTOR of IDS and son of the company's founder. Thus, in addition to the launch of some new products, such as models with a particularly high transmission speed and resolution, the jubilee year will be above all an opportunity to continue the development of IDS NXT intelligent industrial cameras with artificial intelligence. " AI is currently on everyone's lips, but very few companies are already using this technology. Artificial intelligence solves tasks that are generally resistant to conventional image processing and thus opens up entirely new fields of application, such as traffic and the smart city or the environment and smart agriculture ," explains Jan Hartmann. With visionpier, the online marketplace for image processing, IDS creates a virtual bridge between users, with or without experience in image processing, and providers of turnkey vision solutions.
Broadening our business focus means not only giving the company a broader foundation for years to come, but also penetrating into sectors where image processing can help solve growing socio-political challenges.
" Today, to establish yourself in the market, you have to be creative and follow your own path. If everyone goes in one direction, as a matter of principle, I like to go in the other ," says founder and CEO Jürgen Hartmann. This is how visions become products.